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12:00pm
Mariusz Gasiewski Google12:00pm - 12:45pmRoom 2Mobile Gaming in 2025 - What Can We Expect Based on Data?
Tuesday 8th July12:00pm - 12:45pmRoom 2What are the current data-backed trends in mobile gaming? Specifically, which genres are experiencing growth or decline? What is the projected growth for the coming months? Is there room for new game development and studios, and how does mobile gaming funding compare to other gaming areas?
Session Takeaway
- Deep insights about mobile gaming (comparing to gaming in general)
2:00pm
Sam Hughes Metacore2:00pm - 2:45pmRoom 2Captivating Player Experiences: Merging Sound and Narrative in Mobile Game Development
Tuesday 8th July2:00pm - 2:45pmRoom 2In mobile gaming, audio is sometimes overlooked as an isolated function; an afterthought to story and gameplay.
But what if sound and narrative worked hand in hand to elevate player experience? At Metacore, we’ve seen firsthand how integrating intentional sound design with strong narrative can result in deeper player engagement and longer playtime – Merge Mansion’s 55+ million downloads and loyal player community worldwide serves as our proof.
During the past 2.5 years, Sam Hughes, Audio Lead at Metacore, has built the company’s audio department from the ground with immersive, engaging audio across the global hit-game Merge Mansion. Under Sam’s leadership, Merge Mansion’s award-winning soundtrack and sound design has resulted in more players actively engaging with the audio, discussing it online, and even requesting for more.
This talk explores how sound can do more than set the mood—it can actively shape storytelling. During his session, Sam will explore the power of sound in creating unforgettable gaming experiences as well as the importance of smooth cross-departmental collaboration in game development.
Session Takeaway
- How audio enhances Merge Mansion’s storytelling, deepening player immersion and loyalty
- The role of audio: sound design as an important component of player experience, instead of just an add-on
- Practical& concrete learnings of cross-departmental collaboration in game development
3:00pm
Ian Bolton Arm3:00pm - 3:45pmRoom 2Raising Your Game: How To Achieve Console-Like Experiences on Mobile
Tuesday 8th July3:00pm - 3:45pmRoom 2We begin by showcasing a variety of Android games, across a range of genres, that offer levels of quality, performance and user experience normally associated with high-end consoles. We then examine up to three case studies to explore how this was achieved, covering topics such as: coding best practises; development workflows; tooling and device recommendations; and profiling examples. We conclude with our vision for the future of gaming, where mobile games will continue to reach new heights, empowered and supported by Arm.
Session Takeaway
- What developers should be aiming for (high!)
- How to achieve this
- Where to go to get support
5:00pm
Kristan Rivers AdInMo5:00pm - 5:45pmRoom 2Beyond The Banner. Rethinking Monetisation - It’s in the Game
Tuesday 8th July5:00pm - 5:45pmRoom 2No game developer ever said: ‘yeah lets put more ads in my game’. But every studio asks how do I make more money?
Monetisation of free-to play mobile games has never been so challenging with ad fatigue, searching for the elusive whales and regulatory restrictions.
Kristan Rivers CEO and Co-Founder of AdInMo will explore the shift towards hybrid monetisation, looking at progress so far and common developer challenges. He will talk about why player experience and making money are not mutually exclusive, and why non-interruptive in-game formats are helping mobile game developers think 'beyond the banner' to advance both monetisation and retention strategies.
Session Takeaway
- A deeper understanding of hybrid monetisation strategies
- How to design for in-game ads
- Real studio insights on monetising with in-game advertising
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There are no sessions on this day.
