Cassia Curran

Why Cultural Recognition is Crucial to the Future of the Games Industry

This session will explore why the ongoing effort to ensure games are recognised and celebrated as a true art from, alongside the best of the other screen and creative industries, is not just a nice-to-have, but is critical in the future success of the industry.

It will look at how creating a better understanding and appreciation of our sector and creative work will foster efforts to enact favourable policy, to get a seat at some of the most influential tables and to unlock greater public incentives. By widening the acceptance of our industry, we will increase and unlock markets of untapped potential, diversify player spend and create opportunities for new types of games to emerge.

Breaking down lingering misconceptions and stereotypes will vastly improve media coverage and cultural analysis of our art form, levelling the playing field of understanding and ensuring everyone from parents to politicians gives games their rightful fair consideration. And by celebrating and recognising best talents and diverse people of our industry, we can show that the games industry really is for everyone, ensuring the brightest stars of the future are inspired to join our industry, whatever their background.

Session Takeaway

• Understand the political, economic and market impacts of the wider cultural recognition of games
• Discuss the barriers and opportunities to funding that cultural recognition unlocks
• Reconsider the boundaries of games audiences or content and where untapped markets might be found
• A rising tide lifts all boats!

Session speakers